DAVID BUCKLEY

Summary coming soon.

Leading the planning on a number of the agency’s key accounts, including The Carphone Warehouse, Best Buy and Anchor Butter. Championed the development of a new positioning and campaign for Anchor, launched in 2010. Was instrumental in the delivery of Carphone’s hugely successful X Factor sponsorship. And more recently devised an employee generated YouTube channel, eye openers, as a platform from which to demonstrate the brand’s service and expertise credentials. An active member of the agency’s digital team, but with a far broader integrated understanding that worked well with the agency's model.

Brought in by this experiential agency to lead the planning and strategic thinking on their largest and longest running account, Sony PlayStation. Instrumental in the development of PlayStation’s brand strategy for 08/09. Delivered a refined focus upon consumer engagement and content creation that culminated in executions and campaigns such as 3ROOMs and a UK TOUR. Extensively involved in new business, alongside many of the other day-to-day tasks that accompany a senior management role.

Founding member of the agency, I worked in a planning and insight role that was fundamental to its success - built upon the belief that “only the market gets the market”. Developed a research proposition that delivered an unrivalled understanding of youth culture and social trends, and in turn ensured that genuine consumer insights were at the heart of every execution. Instrumental in the account planning of all campaigns, for clients including; Alliance & Leicester, Buena Vista, EA, five, Miller, Samsung and Southern Comfort.

Initially working for Virgin whilst at university, I was offered a permanent role upon graduation. Starting as an executive I quickly progressed to a senior management role, and was integral to the development of Virgin’s foray into experiential marketing. Responsible for efficiently managing and planning campaign execution, for clients including; HP, KPMG, MORI, Siemens, Virgin Mobile and Virgin Unite.

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